apparently it's too funky for the neighbourhood the city promotes as arty/funky.
Plus, the owner didn't have a permit, but he's already been fined, so that issue has been resolved. But, seriously, a few blocks west, also on Duluth, the city of Montreal inspectors/officials watchkeepers of all things heritage + vintage + historic have allowed this wonderful specimen of aluminum siding at its finest to exist in the heart of funky resto-ville, Plateau.
Also, a few more blocks west, the last elected borough officials allowed this type of thing to creep into our beautiful "heritage" neighbourhood...
Nothing against bed/mattress stores, but this is not a big box/costco area of town. We don't need 100 foot ugly signage to figure out this is the place one goes if one wants a bed or mattress. So, dear city, before you make the owner tear down his $50, 000 store front that took FIVE MONTHS to build (how many city inspectors are on the payroll?) you may reconsider your inconsistent policies.